Tuesday, February 07, 2006

Smart DJ Offers New Innovative Fun Product for the Global Cellular Market

Artificial Intelligence and Music Cognition Company MusicGenome Introduces the Smart DJ -- a New Innovative Fun Product for the Global Cellular Market

Smart DJ offers 3G mobile phone users the ultimate in digital music experience, by creating a new online entertainment service that accurately analyzes listeners' music preferences and then delivers a stream of mp3 songs totally in-sync with the listener's taste with 80% success rate. MusicGenome will be showcasing the Smart DJ product as part of the Israel Mobile Industry Event at the 3GSM World Congress in Barcelona

Ramat Gan, Israel February 7, 2006 -- MusicGenome, the leading expert in Artificial Intelligence (AI) and Music Cognition, announced today the release of Smart DJ -- a new innovative fun product for the global cellular market. Smart DJ offers 3G mobile phone users the ultimate in digital music experience, by creating a new online entertainment service that accurately analyzes listeners' music preferences and then delivers a stream of mp3 songs totally in-sync with the listener's taste with 80% success rate -- higher than all competing methods including technologies based on analyzing music parameters or Collaborative Filtering.

Acting as a personal music agent, it proposes play lists that can be cross-genre or targeted to a specific mood and atmosphere. Based on Artificial Intelligence technology Smart DJ simulates each user's taste and delivers the music that s/he loves, even music never heard before. Over time Smart DJ continues to adjust to a person's taste and keeps it updated by performing "fine tuning", so that music can be delivered with growing precision.

"The Smart DJ combines the technology edge of the 3G handsets and network with real time personalized end user experience," said Dr. Dan Gang, MusicGenome's Founder and CEO. "Smart DJ is unique with its innovative approach and technology, with a rich tools set for listening to diverse channels, intuitive searching, Music DNA editing and for generating diverse play-lists."

Sales of music via the internet and mobile phones proliferated and spread across the world in 2005, generating sales of US$1.1 billion for record companies - up from US$380 million the previous year - and promising further significant growth in the coming year. According to new IFPI research. The Digital Music Report 2006 concluded that Mobile music is rapidly moving beyond just ringtones and master ringtones. With the advent of 3G mobile, download speeds have increased tremendously, allowing a wide range of new music products to be offered such as full track downloads, video streaming, and premium music content.

The Smart DJ is available via the following platforms: IMS, WAP, embedded on the phone, web and as a downloading terminal in retail stores. MusicGenome will be showcasing the Smart DJ product as part of the Israel Mobile Industry Event at 3GSM World Congress, in Barcelona (February 13th -16th, 2006) - Live Demo center Hall 1 Booth D10.

For more information about MusicGenome please visit the company website at, www.musicgenome.com

Company contact:
Tami Parizat
VP Products & Marketing
MusicGenome
Tel: +972-54-4489122